Press release; Malin Wahlberg appointed new CEO at Wiraya
January 14, 2021
Stockholm, Sweden
Malin Wahlberg has been appointed new CEO at Wiraya from January 1st.
Prior to joining Wiraya, Malin worked at the utility company Vattenfall where she used Wiraya’s products with great success. She became a great Wiraya ambassador based on the return on investment and improved customer experience she was getting from the precision customer activation delivered by the products. Malin joined Wiraya 18 months ago and was responsible for improving the Customer Success function. For the past year, Malin has held the position of Chief Revenue Officer.
“I am really excited about the opportunity to lead Wiraya moving forward. We have a fantastic product and a motivated team. I am confident we will continue to deliver excellent value to our clients and a great customer experience to the consumers receiving our communications.”, says Malin.
Johan Jardevall, former CEO, will act as an external advisor to the board of directors after leading the company through its transformation to profitability during the past two years.
“I’m thrilled to see Malin appointed as the new CEO and I know that she’ll take the team we’ve built to the next level” says Johan.
“We are pleased to have appointed Malin as our new CEO. Her experience and background within customer experience combined with the trust Malin has from the organization and the customers will be a great asset as Wiraya continues its successful journey going forward” says Gustav Lagercrantz, Chairman of the Board.
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About Wiraya:
By using the perfect combination of interactive voice calls, personalised SMS and landing pages, Wiraya helps companies to engage with their customers in critical moments of the customer journey.
The Precision Customer Activation software, together with our leading expertise, generates a powerful and automated communication flow using the right message, the right tone, in channels people trust and at the right time for every single customer. Wiraya inspires your customers to act!
Started in Sweden in 2008, Wiraya now has a presence in Stockholm, Malta, and London, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date. Find out more at wiraya.com
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